Water Design-Build Council Blog

Value of Water Coalition launches Water Works! Campaign

Posted by Admin on Sat, May 17, 2014 @ 04:03 PM

blue water white backgroundAt a panel event on Wednesday, May 14, in Washington, D.C., the Value of Water Coalition announced new efforts to demonstrate the critical role water infrastructure plays in our national economy. The new effort – Water Works! – was kicked off with a panel discussion around the current condition of the nation’s water infrastructure and the growth and opportunity it drives.

“Water has for too long been left out of the national conversation around infrastructure, to the point where it has become the ‘hidden’ infrastructure,” said Ben Grumbles, President of the U.S. Water Alliance and Project Manager for the Value of Water Coalition. “Working together, we will increase public understanding not only of the systems themselves but also the benefits that come from investment and support. Water is key to nearly every component of our daily lives, including our jobs, our health and the environment that surrounds us.”

In addition to the panel event, the Value of Water Coalition Water Works! efforts included a paper compiling new and existing research that underscores not only the needed investment in our nation’s water infrastructure, but also some of the attitudes Americans have toward this infrastructure. Titled From Invisible to Invaluable: Changing the Way We Think About Water Infrastructure, the research details the implications that the health of our water infrastructure holds for homes, businesses and local and national economies.

“Most people appreciate the clean water flowing from their taps and are glad to see the toilet flush,” said Tony Parrott, Executive Director of the Metropolitan Sewer District of Greater Cincinnati. “But few people realize how fundamentally water is tied to all elements of a functioning economy. The water industry doesn’t just mean jobs at the local water treatment plant – the industry contributes jobs across the national economy.”

Each local job created in the water and wastewater industry creates 3.68 jobs in the national economy, while each public dollar spent on water infrastructure adds $6.35 to the national economy. These local investments are an important piece of the solution to our aging infrastructure, yet infrastructure investment on a national level is critical to avoid the deterioration of our water systems.

The investment in these systems nationally holds serious implications for the national economy: by 2020, failing to make the necessary investments would mean American businesses losing $734 billion in sales, the U.S. economy losing 700,000 jobs and each household paying $82 more per year for their water than they do today. The American Society of Civil Engineers puts the needed investment into water infrastructure at $1.3 trillion investment over the next 20 to 25 years.

“Our research shows that while 61 percent of water service customers think drinking water is very important, only 40 percent link it to reliable infrastructure,” said Ben Grumbles. “The research shows us that we have work to do explaining the role of water infrastructure, and we hope Water Works! will help us achieve just that.”

The Water Works! campaign is based around four basic messages to help communicate to the general public the value of water infrastructure: that water connects us, that it grows jobs and opportunities, that it keeps us safe and healthy and that it sustains out environment.

Water Infrastructure panel was moderated by Cathleen Kelly, Senior Fellow, Center for American Progress and featured as panelists Ed Pinero, Chief Sustainability Officer, Veolia North America; George Hawkins, General Manager, DC Water; Ken Kopocis, Senior Advisor for Water, U.S. EPA; Mark Strauss, Sr. VP of Corporate Strategy and Business Development, American Water; and Tony Parrott, Executive Director, Metropolitan Sewer District of Greater Cincinnati.

Visit the Value of Water Coalition and its Water Works! campaign online at http://thevalueofwater.org/ and follow the coalition on Twitter at @TheValueOfWater and join in the national conversation on water infrastructure using the hashtag #valueofwater.

To read the research, click here.

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Topics: WDBC Admin